Local Search Engine Optimization (SEO) is the use of on-site and off-site search marketing strategies to help a local business rank higher in the search engine results.
Local SEO is a set of search marketing practices aimed at helping a local business appear higher in search results when a potential customer searches for a business or business type (i.e. restaurant, furniture store, dentist, etc.) near their physical local area.
Local search marketing is highly targeted and timely The top reason for local search is to find a specific business. The second most common reason is to find a product or service. Many local searchers are looking for a specific business’ name, but many who search don’t have a specific business in mind when they begin their hunt. By using local search tactics you can better position your business and promote what you have to offer to local customers when they’re looking for your type of business. There’s no better time to connect with a potential customer than when they really need you.